Although it seems everyone is announcing AI initiatives and gen AI is now in every marketing pitch, only a few people have acknowledged the critical role of data in AI models. Witness recent embarrassing AI mistakes made by companies with more IP and resources devoted to AI than anyone else on the planet. Successful AI models depend on data that is visible to the binary level, meets rigorous standards, adheres to continuously enforced policy, and is monitored to achieve that model’s specific purpose. Models themselves require ongoing supervision. Even then, there are no guarantees.

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